How it works
One line on your site. We do the rest.
Five steps, no settings. Everything you need to know to decide whether this is for you.
For companies that sell to companies: installers, wholesalers, consultancies, software makers.
Other providers call this IP recognition or website visitor identification. We call it seeing who came by.
1
The steps for your site are ready.
When you sign up we see what your site runs on. Your screen then shows the steps for your system: WordPress, Shopify, Webflow, Wix, Squarespace or Google Tag Manager, and the general steps for any other system. If someone else manages your website, we write the email and you forward it. Once the line is in place and the first visitor comes by, you see that in your screen within a minute.
We saw that your site runs on WordPress, so these are the steps that apply to you.
Where it goes in WordPress
- Log in to your admin page, usually yoursite.com/wp-admin.
- Go to Plugins, then Add New Plugin, and search for WPCode.
- Install and activate that plugin.
- Go to Code Snippets, then Header & Footer.
- Paste the line into the Footer box and click Save Changes.
Already have a plugin for header and footer code? Use that one; a second one is not needed.
Someone else builds your site? Send this to your web developer. The email is ready to go.
The line that goes on your site
<script defer src="https://swungby.com/s.js" data-key="sw_7k2p9q"></script>2
We say how they came in
Via Google, via LinkedIn, via a link in your newsletter, via another site, or directly. We read that from the page someone came from and from the codes you put in your own links. If we do not know, nothing is shown; an address someone types over from a letter is invisible to us.
How they came in
- Van Dongen Installatietechniekvia Google
- Meijer Dakbedekkingvia your newsletter
- Studio Heldervia LinkedIn
- Kuipers Machinebouwvia installatievakblad.nl
- Brouwer & Zn. Logistiekdirectly, no referrer
3
We say which company it was, and how sure we are
Every company goes online from its own connection, and for most Dutch companies public registers say which one. That is how we tell which company a visitor is from. For every company it says how sure we are and why, in one sentence. The address of the connection is encrypted within a second and deleted within an hour.
How certain we are, at a glance
- Certain. Recognised by their office internet connection..CertainRecognised by their office internet connection.
- Probable. Recognised by a business connection that usually belongs to this company..ProbableRecognised by a business connection that usually belongs to this company.
- Uncertain. We could not link this visit to a company with certainty. Have a look first..UncertainWe could not link this visit to a company with certainty. Have a look first.
4
You clear the list
Every company appears once in your list, with what they looked at and what you would do about it. Done, later or not for us, and five seconds to undo. New visitors appear by themselves, and when you are finished it says you are finished.
Today
2 companies are waiting for you.
These are example companies.
5
An email every weekday morning
Who came by since the last email and what to do today, in one email, every weekday morning. No email if there was nothing. Switched off with one button in your account.
Fromswungby <vandaag@swungby.com>
Toyou@company.com
Subject3 companies looked at your site
swungbyVan Dongen Installatietechniek
3 visits this week, latest this morning via Google: /prijzen (4 min), /diensten/onderhoud (2 min), /contact (40 s).
Meijer Dakbedekking
1 visit, an hour ago via your newsletter: /offerte (2 min), /projecten (1 min).
Brouwer & Zn. Logistiek
1 visit, late yesterday afternoon, direct: / (1 min), /over-ons (3 min), /vacatures (1 min).
You only get this email on days there was something. Switch it off with one button in your account.
What you notice in an ordinary week
Monday
Three companies in your list, two via Google. One looked at your pricing: you call them. Two read about who you are: later.
Tuesday
Nothing. Then you get no email either, and your list stays empty.
Wednesday
One company, in through the link in your newsletter. You know exactly who, because that person clicked it themselves.
What we take out before it counts
Other tools let this count towards the rate they advertise, or let it eat your limit. We take it out and show you how much it was.
Search engines and bots
Google, Bing and the hundreds of crawlers that visit every site.
Home connections
Ordinary consumer lines. No company can be linked to these.
Phones
Via 4G or 5G. Nobody can derive a company from this, and neither can we.
VPN and data centres
Traffic that arrives through an intermediate station.
Your own people
Visits from your own office. That is you, and that should never become a lead.
of business visitors we could tell which company it was
of all visits, bots and home workers included
companies found this month
Where the visits went
Clicked a link in your email or filled in your form: name, role and company.
Recognised by the company's own office network.
Recognised by a small fixed line in the company's name.
Not a home line, not a bot, but no company we know. If you do know, you say so.
Home lines, phones and business lines without a name. No company can be derived from these.
Traffic through a relay, usually a service rather than a person.
Taken out before they count, so this costs you nothing.
Visits from your own office. That should never become a lead.
Whoever clicks a link in your email, you recognise for certain
Put your contacts into the Contacts screen once and use the link you get back in your own emails. Whoever clicks it is linked to that person, even from a phone or from home. The link never contains an email address, only a code that only we can read. That is exactly the visit we would otherwise not see. If someone fills in a form on your site with a business address, that person is listed just as certainly.
Who you have emailed
A unique link per contact for your emails. Whoever clicks it, you recognise with certainty, even at home or on a phone.
yourcompany.com/quote?s=7k2p9qclicked an hour agoWhere it goes
Under Integrations in your account you create a key or a webhook; your developer needs about an hour. Today that works through the webhook, the API, the morning email, the export with links and the form on your site.
1
Your CRM
The company goes in with the pages viewed, how sure we are and how they arrived, as a note on the company. Today through the webhook and the API; your developer needs about an hour.
- Works today
- Webhook and API, signed, with every newly recognised company.
- Coming
- HubSpot, Pipedrive and Teamleader, with one button.
2
Your email tool
Whoever you email, you recognise by name when they click, at home and on their phone too. You get a file with one link per recipient and put one variable in your template. EmailBison, Instantly, lemlist, HubSpot, Mailchimp or Outlook.
- Works today
- The export with links, and the form on your site.
3
Your team
An email every weekday morning with who came by, and a message in Slack or Teams as soon as there is a new company. Assign it to a colleague; that travels along.
- Works today
- The weekday email, a message in Slack or Teams, and assigning to a colleague.
4
LinkedIn
The recognised companies as an audience for your ads: one export by name and website, which LinkedIn accepts from 300 companies. Only people who clicked themselves or filled in your form go to your LinkedIn tool, never a guessed person.
- Works today
- The export for your ads, and the webhook for your LinkedIn tool.
5
Google Ads
Every visit shows which campaign or search brought it, so you know what works. Google and Meta cannot take a company without a person as an audience, so we do not promise that either.
- Works today
- The channel on every visit, in your list and in the integrations.
Nothing is listed here that does not work yet. What is under Coming, you can do today through the webhook.
HubSpot, Pipedrive and Teamleader are coming as ready-made integrations. Until then you do the same through the webhook, and that keeps working afterwards.
What we do not do
No recognising people
We tell you which company came by, not who sat behind the screen. That is not possible in Europe, and we do not pretend.
No made-up email addresses
Other tools guess an address from the pattern within a domain and let you find out whether it exists. We only show addresses a company published itself, with the page included.
Nothing on the device
No cookie, no storage, no browser fingerprint. So no consent is needed and the script can run before the cookie banner.
Put this in your privacy statement
Our script stores nothing with your visitors, but the GDPR asks that you say what you do. You can copy this paragraph.
We use swungby to see which companies visit our website. For this, the IP address of your connection is compared with public registers of company networks and then encrypted immediately. Nothing is stored on your device. We only know who you are if you click a link in an email from us yourself or fill in our form with a business email address. More at swungby.com/en/privacy.
One line on your site. Then you see who came by.
As soon as the first visitor arrives, you get an email. After that, every weekday morning.